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Our Story


Hi everyone, your Finsu founders here.

We go way back. When one of us did a PhD (can you guess who from the picture?) focussing on the sustainability reporting of big businesses he realised that it takes way too much time and effort to find sustainable stuff online.

So we decided to team up, walk the walk and a few thousand hours of work later launched Finsu to be the change we wanted to see.

Now we have made it our mission to help you find more sustainable fashion and cut through all the noise, and we love it!

Thank you for helping us drive conscious change. You are awesome!

Our Mission


At Finsu we want to shape the future of shopping. We are convinced that this can be much more sustainable.

But there is a disconnect; shoppers like you already want to spend more consciously and there are lots of amazing brands out there already working hard towards more responsible value chains.

What has been missing is one place for clear, credible and easily comparable data to help you figure out what’s what when it comes to how sustainable your favourite brands are. Introducing Finsu!

We use tech to show you what you need to know to make informed decisions. So you never have to buy clothes again online without the sustainability info you need at your fingertips, free and every time you shop.

This is our small, work-in-progress contribution to clean up fashion through better information, for everyone. We are so excited!


Our Impact


Driving positive change is at the heart of Finsu’s mission. Here’s what we are doing as a company to contribute:

  • We are set up from day one to minimise our emissions. Our servers, for example, run on 100% renewable energy.
  • We are actively tracking our scope 1 , scope 2 and scope 3 emissions with a view to offset them entirely every year.
  • We have planted our first 5,000 trees at launch and will be multiplying this as we hit important milestones.
  • We also fund our users planting trees automatically just by using Finsu, helping to fight deforestation at scale as we grow.
  • The whole Finsu Team is equipped with sustainable Carbon Jacked memberships, helping to reduce our personal carbon footprints and making significant contributions to projects fighting climate change and restoring nature.

The FinsuCoins you earn with us are making a real difference.
Check out how it works here.

Trees Planted (and counting!)

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