Fashion But Better

Solving the climate crisis is difficult, but finding conscious fashion shouldn’t be.

We all want to make a difference with what we wear. But it’s not easy to switch from fast fashion to an ethical alternative. Some people say it costs more; others say it’s too inconvenient to shop. And with everyone claiming to be sustainable, it’s becoming hard to know who to trust.

But it doesn’t have to be that way. That’s why we started Finsu - to help you find slow fashion, fast. We take the compromise out of shopping consciously by bringing thousands of ethical styles, from incredible brands with a verified positive impact, together in one place.

We’re all about giving you the best possible shopping experience, with looks that are worth every wear. We do the research so you don’t have to, making it easy to understand each brand’s impact at a glance, through our highly-selective sustainability assessment process.

We're making conscious fashion accessible, so that we can all have the choice to make change happen. Join our community today!

Our Impact

Driving positive change is at the heart of Finsu’s mission. Here’s what we are doing as a company to contribute:

  • We are set up from day one to minimise our emissions. Our servers, for example, run on 100% renewable energy.
  • We are actively tracking our scope 1 , scope 2 and scope 3 emissions with a view to offset them entirely every year.
  • We have planted our first 5,000 trees at launch and will be multiplying this as we hit important milestones.
  • We also fund our users planting trees automatically just by using Finsu, helping to fight deforestation at scale as we grow.
  • The whole Finsu Team is equipped with sustainable Carbon Jacked memberships, helping to reduce our personal carbon footprints and making significant contributions to projects fighting climate change and restoring nature.

The FinsuCoins you earn with us are making a real difference.
Check out how it works here.

Trees Planted (and counting!)

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